Y’all, I am seriously fangirling over today’s guest; she is a VBD (very big deal) in the interior design industry and I’m sure many of you are also big fans of her work. Today, I’m chatting with Gale Singer of Circa Lighting about all things marketing, messaging, and lighting design.

Circa Lighting is a staple in the design space because it sells some of the most stunning, high-quality lighting to designers all over the country. Gale said it herself, interior designers are the heart of Circa Lighting’s business and they are very protective of their relationship with them. If you’ve ever worked with Circa Lighting or bought a piece from them, you know how well they treat us and how amazing they are to do business with.

In today’s episode, Gale and I talk about how Circa Lighting came to be and how Gale took it from a small business to a larger scale. She shares what the process of working with designers looks like and the importance of knowing and standing with your value. Gale is giving some of the best lighting design tips I’ve ever heard as well as sharing why it’s so important to test the market before diving in headfirst. No matter what you’re offering, the truth is always the easiest thing to sell.

What You’ll Learn from this Episode:

  • Gale’s journey of working with her brother and starting Circa Lighting. 
  • Why interior designers are the heart of Circa Lighting. 
  • How Circa Lighting works with designers on their own creations.
  • Why it’s crucial to test the market before going all-in. 
  • Why the worst thing a creative entrepreneur can do is lower their prices. 
  • Gale’s amazing lighting design tips.

Listen to the Full Episode:

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