What do Coca Cola, Kleenex, and Band-Aid all have in common? Their concise and simple messaging. These brands also do the one thing many of us creative introverts neglect to do in our marketing: tell a story.

Y’all, I cannot tell you how challenging writing marketing copy was before I learned about the StoryBrand Framework. In this framework, your ideal client is the main character and you are the guide that leads them to a solution. My dear introverts, that means you barely have to talk about yourself!

In today’s episode, I’m joined by the person who taught me about the StoryBrand Framework and helped me transform my branding last year, Kelly McInturff. Kelly is an amazing marketing strategist and certified StoryBrand Guide. She’s sharing how creative introverts can hone in on their message, leverage the StoryBrand Framework, and attract the clients you actually want.

What You’ll Learn from this Episode:

  • What a StoryBrand is and how to infuse it into your marketing.
  • Why the more concise your copy is, the better.
  • The importance of creating ideal client avatars.
  • Why we often over-complicate our marketing.
  • Why marketing is an exercise in memorization.
  • How to improve your StoryBrand today.

Listen to the Full Episode:

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