If you’re a creative entrepreneur, it’s not enough these days to have a pretty website. You need a website that will convert people into your clients, and one way of doing this is through conversion copy. And my guest today is phenomenal at it.

When I was revamping my website a while ago, I was struggling with writing website copy that sold my services without sounding like a cheesy salesperson. As introverts, the last thing we want to do is sound like an aggressive infomercial, but we also don’t want to feel like we’re yelling into the abyss about our marketing.  

Listen in today as I interview the certified conversion copywriter that increased my website’s conversions and sales, Maci Wescott. Maci is amazing at taking your brand message, your services, and your audience and creating the perfect, non-salesy sales copy. Today, she’s sharing how creative introverts can write compelling copy that doesn’t make them feel gross and how mining your audience is the key to staying authentic when you sell. Y’all, if you are struggling with how to get a website that actually compels people to buy and take advantage of your services, Maci is your girl.

What You’ll Learn from this Episode:

  • What sales conversion copywriting is and Maci’s journey to becoming a master of it. 
  • The unique communication advantages introverts have and can use in their messaging. 
  • The benefits of developing multiple client avatars instead of hyper-focusing on one.  
  • Why website copy doesn’t have to sound gross and salesy to convert visitors into clients. 
  • What it means to mine your audience and how to do it.
  • Why you should use active voice instead of passive voice.

Listen to the Full Episode:

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