I have a very special episode for y’all today. I’m chatting with not one, not two, but three extraordinarily talented women from Ballard Designs. I swear, I think I’m on Ballard’s website every day. They always have the most stunning pieces that strike the perfect balance between classic and new. 

How does Ballard Designs always seem to know what we, designers and consumers, want? By forward thinking. Their team is always working at least a year ahead on new products and marketing. They’ve gotten so good at knowing who their ideal client is and her behavior that they can anticipate what she’ll want to buy in the future. 

Listen in today as I chat with Karen Mooney (Senior VP of Brand Management), Caroline McDonald (Content Marketing Manager), and Taryn Schwartz (Product Design Manager) from Ballard Designs. These amazing ladies are sharing the secrets of their impressive gift for insight, how they empower their ideal client, and why failure isn’t a bad thing. We’re talking about the impact fashion has on interior design and why it’s so important to think ahead in our businesses. 

We’re all content creators and marketers for our small businesses, so you’re definitely going to learn a lot from this episode. I know I did!

What You’ll Learn from this Episode:

  • Who Ballard Designs’ ideal client is and how they strive to empower her.
  • Why you shouldn’t devote all your marketing efforts to one channel.
  • How closely Ballard follows fashion trends and how they incorporate them.
  • Why introverts especially need to get used to failure and start planning for it.
  • How Ballard gets in the mind of their ideal client and anticipate her behavior.
  • That failure could just mean that your idea is ahead of the curve and worth revisiting.

Listen to the Full Episode:

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