Influence is a buzzword in today’s marketing world, one that makes my eyes and my guest’s eyes roll whenever we hear it. Having a large following may make you an “influencer” but it doesn’t make you a savvy business person. To be the latter in this industry, you have to put in the work to find your lane and stay in it. 

 Y’all have heard me talk about finding your niche, your people, on the podcast before. My guest today is taking it a step further by showing us how our target client can also inform where we will get future leads and thus, where to focus our marketing efforts. He’s a genius and I am so excited for you to hear our conversation.

Listen in today as I interview the master of effective communication, Joseph Aldrich. Joseph is a charming prince of a man who gives the best advice when it comes to marketing and messaging. He’s the founder and principal consultant of The Cypress Group where businesses learn to hone their circle of influence and get in front of their specific people. We’re talking about what influence really means, perfecting social media captions, and using your voice.

What You’ll Learn from this Episode:

  • Why Joseph and I share an anti-influencer mentality.
  • Joseph’s brilliant tip for making more concise social media captions.
  • How to use the client map exercise to know where your next clients will be.
  • Why you need to track the ways you get involved with projects. 
  • Why it’s important to share traits with your people.
  • How to effectively communicate with your immediate circle of influence.

Listen to the Full Episode:

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