We talk a lot on this podcast about marketing, ideal clients, niche, and strategy. But the thing that remains the most elusive for many of us is branding. And I don’t just mean your logo and website design.

My guest today, Katie Sauders, is a brilliant brand strategist who helps interior designers create beautiful, effective brands and websites. She combines her artistic talent with her deep knowledge of marketing to craft brands that can do most of the talking for you.

Listen in today as I interview Katie about what branding is, what it is not, and how you can build a brand that increases your confidence and makes it easier to sell your services. We discuss her collaborative approach and how she creates custom branding that is unique to your story, style, and ideal client. 

Y’all, I know I say all my interview guests are brilliant, but this one truly is no exception. Prepare to have your mind blown as you learn how to finally create an effective brand strategy.

What You’ll Learn from this Episode:

  • How Katie ended up owning a successful branding company.
  • Why you shouldn’t start with design and visuals when creating your brand.
  • Why designers are often hesitant to narrow down their niche.
  • What makes some brands so recognizable and effective.
  • How to get started with your messaging.
  • What a brand is and all the things it encompasses.

Listen to the Full Episode:

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